STEAM

With STEAM I took a product I love (tea) and developing both sustainable packaging and cohesive branding for it. My focus for this project was to balance strong visual appeal with sustainability, ensuring the packaging felt both modern and purposeful. The tea is packaged in reusable and fully recyclable metal tins, which helps minimize waste while extending the life of the packaging beyond its initial use.

Building on STEAM’s packaging design, I extended the brand’s visual identity into advertisements that communicated the brand’s personality, using the established color palette, typography, and visual elements. The goal was to create a consistent brand presence across different formats while showcasing the product in a way that felt engaging and recognizable. This allowed me to explore how the brand could connect with its audience beyond the product packaging.